The third instalment in the Digital Marketing Team Blitz series, we rejoin the Million Dollar Team experts, as they show you how to use the power of Facebook marketing to extend your global reach. Online business TV network yourBusinessChannel has brought together leading business experts in social media and digital marketing to share their latest expert business advice on the right way to leverage Facebook for you business.
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[Comment from Facebook id: 1214224387]
Valuable information.
[Comment from Facebook id: 571970910]
Concise helpful information – collaboration is absolutely key
[Comment from Facebook id: 647339127]
Good to see your expertise in the flesh Mark – or at least in the moving pixels
[Comment from Facebook id: 647339127]
Good to see your expertise in the flesh Mark – or at least in the moving pixels
[Comment from Facebook id: 571970910]
Cool it is
[Comment from Facebook id: 695527802]
Cool – will do.
Melissa Cassera the Expert replies: Seth Godin is my top recommendation sethgodin for social media. facebook lets you know what’s going on behind the scenes.
Brandon J. Mendelson the Expert replies: Talk to the people at Facebook directly. I found them to be friendly, courteous, honest, and quite helpful.
Jim Glaub the Expert replies: I think the Facebook ads are the best new feature right now. I also really think that the video aspect will improve and to use more often.
Hilary JM Topper the Expert replies: There are plenty of good books that focus on social media. I thought Seth Godin’s book, Tribes, was a great book to learn about utilizing communities through Facebook.
Michelle Blackley the Expert replies: Any professional groups and organizations.
Andy Cohn the Expert replies: Just use facebook like everyone else and friend your busienss contacts. They can read my blog, andycohn blogspot com that has some tips regarding social media.
David Ashford the Expert replies: The developer forum within Facebook is a good start and references many other communities, tools and case studies.
Nipa Shah the Expert replies: Facebook for dummies blog facebook com Practice, practice, practice, until perfect…
Which Facebook resources would you recommend that business people read/follow about Facebook?
Jim Glaub the Expert replies: Here is our case study: Art Meets Commerce – Fela! As it began promoting the new Off-Broadway musical Fela! FelaOffBroadway, based on the life and music of Afrobeat superstar, Fela Kuti, Art Meets Commerce knew that it would fill seats if it could only find a cost-effective way to reach New York area Afrobeat aficionados. The interactive advertising and marketing firm, which promotes theatre in the New York City area, selected Facebook Ads to promote the
Nipa Shah the Expert replies: I believe that it will take on features that are popular with other social networking sites and become an amalgam of ecademy, linkedin, and youtube. I think that streaming videos, Q&A, and ability to join an elite community by paying a subscription fee may be the future of Facebook. On the other hand, my guess is as good as anyone else’s, as there are many more creative minds out there than mine…
Jim Glaub the Expert replies: I think Facebook, Mypsace and all other social networks will be integrated into one platform. Already this idea is being used with meebo com
Brandon J. Mendelson the Expert replies: Trying to use it like MySpace. It doesn’t matter how many friends you have here, it matters if you’re friend discuss and visit the links you share.
David Ashford the Expert replies: Further integration! Social networks are offering single sign-on and standards are emerging which will make more integration possible. I think intelligence is the next big thing and there will be even more debate around privacy. If I know a member of my site is interested in photography and I want to reach out to other people who are interested in photography, then I would like to be able to use Facebook to message members of photography groups, users who have
Andy Cohn the Expert replies: Personally, I think Facebook needs to take a tip from Google, and simplify. Don’t do so much for everyone. Google’s homepage is one bar for search. You can customize your homepage to have as much crap as you want, but if Facebook will survive it must simplify or it will be the next Yahoo, the next AOL, the next Prodigy, and the next Compuserve.