A small business entrepreneur was previously known to be a business owner who operated a small shop, strategically located, and without many activities going on in the small enterprise. As days go on, the small business entrepreneur is acquiring a new face and the role of this business owner is changing. It is nowadays required of the entrepreneur to be able to multi-task and actually rise above the challenges associated with a small business.

A small business entrepreneur is nowadays expected to face tasks like being a strategic planner. This means that he is supposed to be the vision bearer; he is supposed to determine the goals of the business as well as establish where he wants the business to be in years to come. For this to be effective and to be able to remain on track there is need to draft a business plan. The plan entails the marketing and financial plan.

The other face of a small business entrepreneur is that of being a market researcher. This means that, it is up to the business owner to find out how the market is changing, how competition will affect his enterprise as well as how he will be able to attract and sustain his clientele. The market conditions greatly dictate the survival of the business enterprise. It also helps one determine the probability of franchising the enterprise.

A small business entrepreneur is supposed to wear the face of a book keeper and accountant. It is up to him to ensure that his books of accounts are well balanced. He should keep track of his cash inflows and outflows. In addition, he needs to prepare records for taxation. In the same stride, he also needs to be his own bill collector from customers who buy on credit from him.

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