The third instalment in the Digital Marketing Team Blitz series, we rejoin the Million Dollar Team experts, as they show you how to use the power of Facebook marketing to extend your global reach. Online business TV network yourBusinessChannel has brought together leading business experts in social media and digital marketing to share their latest expert business advice on the right way to leverage Facebook for you business.

Assets of small business can be classified into tangible and intangible assets. The intangible assets include among others “customers” of the business. Customers relate to Market i.e. their meaning in the business context are synonymous. Customers are perhaps the most tangible of the intangible assets of a small business. They can be observed and are often organized into a list or appear in a schedule of debtors.

Their loyalty and commitment to the business makes them a vital asset for any small business. The basic purpose of any small business is to innovate and sell, if there are no customers to buy, the innovations are wasted efforts. An effective market management is necessary for growth and development of small business.

The pivot on which all marketing activities rotates is basically implemented as the 4 P’s of the marketing Mix: namely, product, pricing, place (distribution) and promotion.

The decision on what to produce and offer to the marketing, the most appropriate price, the best channel of distribution to employ in getting the product to the final consumer, and the best applicable promotion to use are the issues involve in market management.

“Marketing” as a concept, involves identifying the needs of customers and providing services to fill those needs”- Phillip Kotler (1995). It is therefore imperative that a small business should identify the product that the customer wants, the price he is willing to part with for it, the place he wants the product to be and how best he acquires the Knowledge of it. Planning, implementation and control of this issue sum up market management.

Effective market management increases customers confident and loyalty to the organization. This in turn will increase patronage, sales and profit.

Biojism SMIs can market products to Europe by 2012
Alor Setar: Small-and medium-sized industries (SMIs) venturing into the biojism industry will have the chance to sell their products in the European market by 2012.

Read more on Sabah Daily Express

Market changes, investors drive Motorola’s breakup
NEW YORK – For decades, Motorola Inc.’s products told the story of the march of electronics into the hands of consumers: car radios in the 1930s, TVs in the 1940s and cell phones starting the 1980s.

Read more on The Arizona Republic

This week our small business marketing guru reveals a free market research site, opines about the best duration for eBay auctions and shows how customer involvement drives sales.

View full post on Yahoo! News Search Results for small business

Brian Armstrong’s groundbreaking talk in Houston, TX reveals how anyone can take a business idea and start their own company – for ZERO dollars. You’ll also see… – How to create a business website in 5 minutes, for free – Five free ways to market your business – One trick that can get your business website listed on the FIRST page of Google in a month – Three examples of successful companies started with this method… Brian Armstrong is an author and speaker who helps others start their own business. You can download three free chapters of his book and take his free online course at: www.startbreakingfree.com

Market my small business, using all facets of the internet, video marketing, SEO, and being on page one of google and yahoo or after 90 days you don’t pay untill you are.

Motorola and Imagine Bring Mobile WiMAX Small Business Solutions to Irish Market
WIMAX FORUM GLOBAL CONGRESS — The Networks business of Motorola, Inc. today announced it has teamed with Imagine Communication Group, Ireland’s major supplier of WiMAX services to consumers and businesses, to offer its USBw 200 mobile WiMAX USB adaptor as part of a new service from Imagine targeting home office and small businesses.

Read more on PR Newswire via Yahoo! Finance

Two investors and a current searcher discuss the state of the market for raising a search fund and acquiring a small business to run. Panelists: Charles Phillips (MBA ’99), Brandon Cope, and Bob Oster. Moderator: GSB Lecturer Peter Kelly (MBA ’89). Recorded: October 15, 2009 Center for Entrepreneurial Studies: www.gsb.stanford.edu Recorded: Oct. 15, 2009

As I recall 50% of the GNP arrives from small businesses.

All big business once was a small business.
(Know your history of Wal*Mart and Costco)

Supply and Demand dictates what businesses must sale which is controlled by the consumer. If the company fails to meet what the consumer wants, the consumer goes to the competitor and the failed company dies.

The Government can’t work with supply and demand, they don’t face bankruptcy, if the program needs more money they tax more. There is no system that allows competition. That’s why you can only go to the DMV, that’s why you will only mail a letter at the US Post Office, that’s why roads are in such poor conditions, that’s why public schools in so-cal can have a 50% drop out rate while private schools rank supreme.

Just compare what is “Public” and what is “Private”. Is there really a customers service in public affairs? Probably not because they can’t lose you to another competitor. There is no incentive for the government to try. They are guaranteed in their programs, and don’t have competition.

Even things government enforced like seat belts, where invented by the manufacturer. Once government bureaucrats realize it was effective, they enforced it. Think about where the real innovation come from. Look at Henry Ford’s Model-A, then look at today’s car. That’s free market capitalism. Today the new standard of vehicles is to have GPS. If the competitor has a feature your car doesn’t have, you will want to have it so you don’t lose customers.

These bail outs are not free market capitalism. There is government regulation in banks such as CRA, and other programs. Not to mention bail outs are not ethical to the free market system, since the bad companies die out and the good ones stay, if there isn’t even competition, the new ones will arise to see a profit, the new ones can’t arise if government legislation gives major road blocks.

It’s all about the dictation of what the people want to buy, and what the people want to start as a business. I want anyone to own a business as long as it is the best, it gives the best price, yet I don’t care if it is a small business or a small business. Who cares about the size, Wal*Mart is the best because it has the most choices for the lowest price. If you want to complain about not having Unions, and how they don’t pay their employees much, you must realize you shouldn’t even be shopping there or working there. I’m tired of the double standards, free market capitalism allows you to choose where you want to shop. If it’s so bad boycott it. Considering most don’t it must not be so bad.
Small or a big business** I hate how I make typos. Lol =/
Fakename: so if you want those in power to be rich, you want a communist/socialist system? Who cares if the CEO of a company has more money then a politician. Not to mention Celebrities, Music Artist, Pro Athletes, and other types of careers make more money then politicians. So what who cares. I want a democracy system where we vote in people we want. Not a system where we vote in an official that demands to make more money then someone successful.
Pfo: The idea of saying those that don’t participate don’t get anything is naive. People won’t participate in any society, especially if you give them reasons not to. Canada has had higher unemployment rates then America for a reason. You give people too many accommodations of living, there is less incentive to work and earn it. Handing things out suggests you’re rewarded for nothing, once it is taken away that person expects it. It’s like why would a kid do chores if you hand them 10 dollars a week. Really it defeats the purpose. In a socialistic society everyone is forcefully paying for those who don’t want to contribute. I exclude mentally/physically handicap because they are not able to self serve them self.
brown9500.v10: I’ll take your challenge to call them monopolies. I’ll list all the stores in my town center. Wal*Mart, Ross, Game Stop, Best Buy, Trader Joes, Office Max, Kohls, and everything else are restaurants. It’s a small town I live in so not many stores.

Wal*Mart is in competition with all of them.
When you buy clothes in that town center you can go to Ross, Kohls or Wal*Mart. When you buy electronics you can go to Wal*Mart, Game Stop, or Best Buy. When you want to buy produce like milk you can get it at Wal*Mart or Trader Joes. Need school supplys you can go to Wal*Mart or Office Max.

Wal*Mart sells everything giving more options, it’s not a monopoly. They sell everything, the other small businesses don’t so they don’t compete vs each other. It’s everyone vs Wal*Mart. Wal*Mart sells everything so they are competing with everyone. You need to understand who is selling what. Game Stop and Trader Joes won’t compete because they sell different things. Wal*Mart sells both.
George S: The problem is the government regulations that cripple the free market enterprise system. The banks collapsed due to all the mandates and regulations such as CRA. If I’m a small bank and CRA forces me to give bad loans to people who don’t qualify, and I go bankrupt. The government won’t care, I’m not big to do damage. When a big bank goes bankrupt like Fannie Mae, that’s a huge problem, many are effected, it will put us in a great depression II.

The idea a company can monopolize the market on a free system of no government regulation is impossible. I say so because 1. the consumers dictate what they want to buy, so if they stop buying it, they go out of business and the ethical one they support lives.

2. If there is an industry in the free market system and there is 1 company selling product-A. Someone will figure a way to manufacture it and jump in on that market. If I am wrong, then why did Henry Ford have competition in the automobile industry when he invented productA
Badger Fan: We have a government that upholds laws. Keeps order. I don’t care about that, it doesn’t damage the free market system, unless you tried to privatize the police force. Keeping order is fine. I am speaking of economic freedom, not freedom of what people can/can’t do like murder. That’s not up to the free market system. I support capitalism with a democracy, as long as the democracy doesn’t tap into the capitalistic economy. Right now it is happening and I can not stand it. They suffocate the private industry’s with their legislation causing them to go bankrupt, and the government bails them out because the government is responsible for their failure. If the government never regulated it, it wouldn’t need to require bail outs. We wouldn’t have an issue, the consumers would still choose what they want. No tax dollars wasted.