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Home Page > Internet > Internet Marketing > 4 Secrets to Turn Any Business Into a Successful Web Business – Part 1

4 Secrets to Turn Any Business Into a Successful Web Business – Part 1

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Posted: May 04, 2010 |Comments: 0
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Copyright 2006 Lynn VanDyke
There are a few secrets that I’d like to share with you.  You may have been privy to a few of them before.  Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective.  I will show you how 4 simple secrets can create a powerhouse web business.  This is the first part of the 4 article series.

The best way to automate your complete process of social bookmarking is available at <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.bookmarkingdemon.biz”>bookmarking demon</a>. Also – <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.bookmarkingdemon.biz”>automated social bookmarking</a> is the best way to take your <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.bookmarkingdemon.biz”>search engine ranking</a> to the highest level in no time at all.

Before I divulge the vault of successful web business secrets I must warn you of one thing.  All the information in the world will not take the place of determination and persistence.  A web business is just like an offline business.  It takes hard work and resolve to succeed.  However working smart is heads and tails better than plain old working.  These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #1) Content is king.
Heard that before?  I know I have.  The thing I never knew was how to use content to my advantage.  Content is useless unless it is optimized for the search engines.  It must also be optimized for your reader.  You have two customers- readers and search engines.  You must satisfy both with the same exact content.
Content is king only if you have exact and highly specific keywords placed in correct locations.  Unfortunately the hard part is determining what keywords to use.  A keyword can be a single word or a phrase.  It is the term that web surfers use to search for information.  Place yourself in their shoes and try to discover what search terms they use.  You must then evaluate the search term.  How many people search using that term?  How many sites already deliver information on that search term?  Simple demand and supply rules.  The more demand with the less supply equals more profitability.
You have several options for determining keywords and their profit potential.  Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic.  If your hosting company does not offer this service I recommend you switch to a plan that does.  This feature alone can make or break your business’ future.  If you would like my recommended hosting plan, please contact me.
Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business.  Investing in this one secret is literally the start of planning your website.
Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers.  Tier one is your home page.  Tier two is made of all of your main topics and also constitutes your navigation bar buttons.  Tier three keywords are sub-topics of tier two pages.  Organize your 50-175 keywords into three tiers.  Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.
Search engine spiders do not like to fish around for all of your pages and links.  This is why many sites offer a “site map”.  A site map is one page that contains links to all of the content pages.  This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.
Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links.  For example, tier 1 is the homepage on a fitness site.  Tier 2 is a page all about cardio activity and its benefits.  A tier three page off of that tier 2 page is about different treadmill routines.  Do you see how the site visitor would like this structure?  They click on “Cardio” and are given links to more specific pages about cardio topics.  Search engine spiders like the three tier structure too.  It means they do not have to dig through layers and levels of useless links.
There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers.  You must optimize each and every page on your website to perform well and rank high at search engines.  Many people devote their working life to optimization secrets.  A full length article just on optimizing is possible.  Heck, a full length book is possible.  My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines.  Doing that will cause less headache and frustration and it will keep you focused on building content.
A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page.  Then sprinkle the keyword throughout the content.  Also provide a link using your specific keyword in the link text.  If all of this has you spinning your head, I recommend going the hosting company I use.  They literally teach you to build a website using blocks.  It’s all simple and easier than you think.
There is one last piece to content.  It must effectively pre-sell your product or service and position you as the expert in your field.  When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert.  Your site will become known as the place for information about (insert your niche).
When visitors find your site through search engines they are seeking information about a problem or question they have.  If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information.  This is why pre-selling your product or service is paramount.  Give your visitors what they want.  Answer their question and in the process let them know about your services and products.
All of the information develops rapport and trust with your site visitor.  It positions you as an expert.  It keeps your visitor on your site longer since they are actually reading content.  Search engines notice this and rank you better.  How well your site can keep visitors is known as “stickiness.”  Your site must attract and keep visitors for as long as possible.
Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords.  You cannot go wrong with your web business if you do those things.  The secret to content is to satisfy both your visitor and search engines.  Lose one or both and you are doomed.  As I mentioned earlier, it is best to work smarter and not harder.  Your hosting company should be providing most of these services to you free of charge.  There are a small few that do this, but it is well worth the investigation.  Contact me for further resources and information.  Having a successful web business starts with effective content.  Stay tuned for parts 2-4!

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Home Page > Business > Home Business > Keys To Being A Successful Entrepreneur

Keys To Being A Successful Entrepreneur

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Posted: May 24, 2007 |Comments: 0
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Like any business venture, a home business requires a considerable amount of time and resources if you want it to really take off. If you have chosen to start a Home Business, you have decided control your own destiny and become self employed rather than being dependent on a paycheck and false job security. There are not too many “safe and secure” jobs any more. That way of thinking needs to be updated. The world has changed and globalization has altered the rules. Just as depending exclusively on Social Security and medicare is an idea who’s time is past, the playing field betwwen employees and individuals who own their own business has also changed.

To be a truly successful Home Business or Small Business entrepreneur requires professionalism. Whether working from your basement or a home office, you should always work the same way as if you were in an expensive office building in Downtown Manhatten. This work ethic or philosophy will mean a lot to your eventual success and to the respect you recieve. Good habits mean a lot over time. You should set long term goals, take a few risks and remember the old adage, “Early to bed, early to rise, work like a dog and advertise”. Always accept personal responsibility for everything in your personal and business life and use all the resources at your disposal to achieve success. It is important to realize that success comes mainly from educating yourself, tenacity, lots of hard work and a good, workable plan. If you really want to take your Home Business venture to the next level, to really see it take off in a big way, you need to ultimately learn some sales basics or perhaps hire or partner with someone who already knows sales. No one is born a salesperson, it is a learned skill just like anything else. Sales is really a profession, and to be successful in any profession you must learn the basics and practice them. Success in sales makes use of all the abilities your born with, as well as some that are acquired through education and experience. Any time spent educationing yourself in this area will be time well spent. Be persistent and success will eventually find you!

I guess we all would like to to get paid for working at something that we would be doing anyway, so starting a Home Business from a hobby or interest is probably ideal. Not only will you be your own boss, you will be doing something you love to do anyway – work is not really work if you truly enjoy what you’re doing. In addition, if you happen to be selling your own products or designs there is probably more of a chance that you will work harder and have a stronger belief in your product. When you get started, read about how other entrepreneurs have gotten their start. You can get a great deal of books from the library which will give you information about tax and insurance issues for your Home Business.

Your hobby may involve a very specific product or may be something that relates to a certain locality (editors note:whether it be New York City or Kentucky). In this case, you may want to advertise your product in some of the specialized publications that are available on the news- stands or on the web. For many people, turning their hobbies into a Home Business is the perfect way to work for yourself at something that they are already doing – and get paid for it. They also have the flexibility to be in full charge of their working life while working from home.

Next you want to calculate your niche market and think about calling local businesses that may want to do business with you (or may be interested in using your products). You could also get a booth at a local crafts fair. Offer to give away a prize and take names and addresses on your sign-up forms to set up a future mailing list.

Remember to research, network and then research and network some more until you succeed.

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www.tyclinton.biz Successful Entrepreneur – Ty Clinton gives advice and information on starting and running your own business. Learn how to start a small business, from understanding the business environment, franchising, small business technology, and aspects of entrepreneurship.

I spend a great deal of time in the small Virginia towns of Culpeper, Sperryville, Warrenton and Was

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You can no longer use the excuse that setting up a blog is too hard. Plenty of blogging software is available easily, and mostly free, taking the guesswork out of blog-building. Today, assembling a blog is simple. What’s even more important, and much harder, is marketing your blog. To be successful, you must strengthen your marketing ability. You might be able to entice visitors to your website initially, but how will you keep them coming back for more. Successful blog marketing helps you get higher search engine rankings, gain valuable links and increase the traffic to your site. Use to following tips to get your blog on the right marketing track. Tip #1- RSS Your Blog Just because your blog is live, don’t assume visitors know about it. Imagine your blog is a nice sized chalk board sitting in your basement. How do you get it out of the basement and onto the sidewalk? That’s where RSS feeds come into play. RSS simply allows others to syndicate content from your blog to their blog or website. Using RSS feeds to promote your blog is an effective way to get your content noticed.

Almost all of us know that starting a small businesses can be fun, exciting and thrilling, however it can also be downright scary. The owners of any beginning small business know the meaning of bootstrapping; keep every penny, hold on to each dollar, and in general, save until the revenue is consistently flowing in. In this way you don’t have to worry about debt as you try and get your business off the ground; you can focus on revenue increasing tasks. The following are some things you may want to consider when creating your business plan. 

First of all, don’t start big. It’s ironic that the best businesses did not spend a fortune in franchise fees, hire a huge staff, or even start with venture capital funds. They began small; a small business owner understanding a need, filling that need, and slowly adding products, services and people. Web businesses are obviously an ideal small business, but there are plenty of others that you can also do from home. 

Going hand in hand with keeping it small is starting out with your own money. Don’t even think about getting money from others before you manage sale number one. If you are confident in your product or service, you need to take a chance on yourself with your own money. In fact, this can naturally force you to pay attention to your spending, and help you make better informed decisions. 

Another interesting tidbit is to not quit your day job. Start out part-time in your new business and ensure that you know the market and the opportunity. As your small business proves fruitful and shows promise then you can take the leap to a full-time job. This provides a money cushion for you, thereby lowering your stress level. 

Start on your own, and outsource later. While outsourcing labor may prove a much easier time for you as a small business owner, it will also add additional costs that you may not yet have the money to pay for. <A rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://peocompare.com/what-is-a-PEO/”>benefit outsourcing</a> through <A rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://peocompare.com/About-PEO-compare-PEOs /”>professional employer organization</a>, however, is another matter. While you are only a one person business, being able to bask in the shade of the umbrella of benefits can really have an impact on the personal aspects of your life, such as insurance.

Talk to other small business owners. You don’t have all the ideas, you don’t know everything, but someone else has been through it before – speak with additional small business owners in your area, listen and learn. Ask about their experiences with different <A rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://peocompare.com”>PEO services</a> and PEO companies 

Obviously these tips are not just for the new small business startup. We believe that these are recommendations to be used by all businesses, being efficient is always a good thing. Small businesses that are survivors don’t stay small businesses for long.

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